Android, A open-source platform for mobilephones and tablets, is engendering zest across the mobile space. The operating system is a open-source, which is based on Linux and is compatible with a JAVA Library. It was developed by Google and the Open Handset Alliance. Also, Android provides an efficient open market place and an excellent opportunity for third party android application developers. Operating system’s large, engaged and global crowd is a result of its efficient process for building and launching applications makes it a simple process than other operating systems.
Present, the Android platform serves 3,5 billion users, (in 2020) which is more than any other mobile operating system. This open platform is available on a great number of different smartphones and tablets as well as wearables through the Android Wear operating system. Today every business and brand needs an innovative Android Application to increase its popularity as well as reach.
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While fragmentation poses challenges for the developers, it also offers an equally lucrative opportunity for the businesses. No other mobile operating system powers devices in every chunk of the market and this means a mass market at ejection.
Continuing with earlier point, Android applications run on devices from different manufacturers with varied hardware configurations. This ensures that it offers great performance to the users by not considering the device they use.
Apart from Google Play the official app marketplace, Android application are also distributed through several third-party marketplaces. This thing allows you to reach out to the larger part of the users and increase your market penetration.
Android offers more options for customization based on the needs of your business, and also the changing trends in the market. Developers can easily get the existing apps and make them more contemporary in their features and functionality.
Android applications don’t need to go through any approval process before making their step into the market place. So from concept to an running product making its way into the market place is shorter than others.
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